Paris Lodron Universität Salzburg (PLUS)
Studienschwerpunkt „Neue Medien“ – plus.ac.at
Digitale Bildbearbeitung, Grafik & Fotografie
- Digitale Fotografie und elektronische Bildverarbeitung
- Wissenschaftliche Fotografie
Digitale Videotechnik
- Video Intensivschulung
- Herstellung von 3D Videos
Digitale Audiotechnik
- Tonschnitt- und Kompositionssoftware
- Tonschnitt und Audiorestauration
Neue Medien in Aus- und Weiterbildung
- eStudy Skills
WWW und Multimedia
- Multimedia Digital
- Social Media Content Production
Spezialisierungs- und Vertiefungsfächer
- Makrofotografie
Fachhochschule Salzburg (FH)
Zertifizierter Suchmaschinenmarketing-Experte (FH) – fh-salzburg.ac.at
Technical programming and tools
- Linkbuilding
- Ryte
- Sistrix
- Technische SEO
Online Marketing
- Recht für SEO und SEA
- Webanalyse
Search Engine Optimization
- SEO BootCamp & Semesterprüfung
- Google Search Console
- International SEO
- SEM Tourismus
- SEO Advanced
User and Content
- Storytelling
- Verständnis für Besucher
- Conversion Optimierung
- Onlinethinking
Wissenschaftliches Arbeiten
- Wissenschaftliches Arbeiten
- Google Ads Bootcamp 1
- Google Ads Bootcamp 2 und Semesterprüfung
Fachhochschule Salzburg (FH)
SISTRIX Toolbox Workshop – fh-salzburg.ac.at
Inhalte des SISTRIX Workshops
- SEO-Grundlagen
- SEO-Analysen mit der SISTRIX Toolbox
- Einführung in die verschiedenen Toolbox-Module
- Grundlagen des SISTRIX Optimizers
Google Professional User Experience Design (UX Design) Zertifikat
7 Kurse zum Thema UX Design – de.coursera.org
Google UX Design
(7 Kurse)
- Foundations of User Experience (UX) Design
- Start the UX Design Process: Empathize, Define, and Ideate
- Build Wireframes and Low-Fidelity Prototypes
- Conduct UX Research and Test Early Concepts
- Create High-Fidelity Designs and Prototypes in Figma
- Responsive Web Design in Adobe XD
- Design a User Experience for Social Good & Prepare for Jobs
Kurs 1: Foundations of User Experience (UX) Design
(4 Wochen)
Introducing user experience design
Getting to know common terms, tools, and frameworks in UX design
Joining design sprints
Building a professional presence
Kurs 2: Start the UX Design Process: Empathize, Define, and Ideate
(5 Wochen)
- Integrating research into the design process
- Empathizing with users and defining pain points
- Creating user stories and user journey maps
- Defining user problems
- Ideating design solutions
Kurs 3: Build Wireframes and Low-Fidelity Prototypes
(3 Wochen)
- Storyboarding and wireframing
- Creating paper and digital wireframes
- Building low-fidelity prototypes
Kurs 4: Conduct UX Research and Test Early Concepts
(4 Wochen)
- Planning UX research studies
- Conducting research with usability studies
- Analyzing and synthesizing research results
- Sharing research insights for better designs
Kurs 5: Create High-Fidelity Designs and Prototypes in Figma
(6 Wochen)
- Starting to create mockups
- Applying visual design principles to mockups
- Exploring design systems
- Participating in design critique sessions
- Creating high-fidelity prototypes
- Testing and iterating on designs
Kurs 6: Responsive Web Design in Adobe XD
(6 Wochen)
- Starting the UX design process: Empathize and define
- Continuing the UX design process: Ideate
- Creating wireframes for a responsive website
- Creating and testing low-fidelity prototypes
- Creating and testing high-fidelity designs
- Documenting design work and searching for jobs
Kurs 7: Design a User Experience for Social Good & Prepare for Jobs
(5 Wochen)
- Starting the UX design process: empathize, define, ideate
- Creating wireframes and low-fidelity prototypes
- Creating mockups and high-fidelity prototypes
- Designing a complementary responsive website
- Finding a UX job
Google Professional Digital Marketing & eCommerce Zertifikat
7 Kurse zum Thema Digital Marketing & eCommerce – de.coursera.org
Google Digital Marketing & eCommerce
(7 Kurse)
- Foundations of Digital Marketing and eCommerce
- Attract and Engage Customers with Digital Marketing
- Assess for Success: Marketing Analytics and Measurement
- Think Outside the Inbox: E-Mail Marketing
- From Likes to Leads: Interact with Customers Online
- Satisfaction Guaranteed: Develop Customer Loyalty Online
- Make the Sale: Build, Launch, and Manage eCommerce Stores
Kurs 1: Foundations of Digital Marketing and eCommerce
(4 Wochen)
- Define the fields of digital marketing and e-commerce
- Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles)
- Summarize how this program will help prepare you for a career in digital marketing and e-commerce
- Identify the roles and functions that digital marketing and e-commerce play within an organization
- Understand the customer journey and the function of journey maps
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy
Kurs 2: Attract and Engage Customers with Digital Marketing
(4 Wochen)
- Identify customer personas and build your target audience
- Describe the marketing funnel’s purpose and benefits
- Know how to increase your conversion rate
- Explain the purpose of SEO and the essential SEO terms to know
- Use Google Search Console and its reports to monitor a site’s presence in Google Search results
- Recognize the benefits of SEM and why to do it
- Understand the fundamentals of Google Ads and targeting audiences
Kurs 3: From Likes to Leads: Interact with Customers Online
(5 Wochen)
- Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
- Determine how to choose social media platforms for a campaign
- Understand how to boost engagement on social media
- Learn how to write, design, and repurpose engaging content for social media
- Recognize how to use the data gathered from social media analytics as a decision-making tool
- Learn best practices for presenting a social media report
- Achieve specific marketing goals through the use of paid social media
Kurs 4: Think Outside the Inbox: E-Mail Marketing
(5 Wochen)
- Write effective preview text and subject lines using best practices
- Create email marketing automation and workflows
- Build and maintain email lists
- Write effective email copy
- Conduct contact management and list segmentation
- Employ best practices to handle personally identifiable information, or PII, and user data safely
- Measure and analyze email campaign results
Kurs 5: Assess for Success: Marketing, Analytics and Measurement
(4 Wochen)
- Plan and allocate the spending of marketing budgets
- Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns
- Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance
- Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project
- Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign
- Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared
- Create charts in spreadsheets for visualization of metrics
Kurs 6: Make the Sale: Build, Launch, and Manage eCommerce Stores
(4 Wochen)
- Understand essential e-commerce strategies and practices
- Explain how to conduct market research and product research
- Set up a mock e-commerce store using Shopify
- Use Google Ads to engage e-commerce customers
- Explain how trends and seasonality affect e-commerce businesses
- Use best practices to create an engaging customer experience online
- Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery
- Optimize a checkout flow for customers
Kurs 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
(4 Wochen)
- Identify common strategies for building customer loyalty in e-commerce
- Understand how to successfully manage client relationships and measure satisfaction
- Monitor an e-commerce store’s performance
- Update an e-commerce store based on data
- Complete a portfolio scenario to prepare for job interviews
- Find, apply for, and prepare for interviews and jobs
- Put together a portfolio and/or resume to present to employers
Sustainable Fashion
1 Kurs zum Thema Sustainable Fashion – de.coursera.org
Alexander Pankart
Ich bin zertifizierter Suchmaschinenmarketing Experte (FH Salzburg), habe meinen Studienschwerpunkt “Neue Medien” (Universität Salzburg) mit Auszeichnung abgeschlossen und bin von Google zertifizierter UX Designer, Digital Marketing und eCommerce Professional.
