Kurs 3: From Likes to Leads: Interact with Customers Online
(5 Wochen)
Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
Determine how to choose social media platforms for a campaign
Understand how to boost engagement on social media
Learn how to write, design, and repurpose engaging content for social media
Recognize how to use the data gathered from social media analytics as a decision-making tool
Learn best practices for presenting a social media report
Achieve specific marketing goals through the use of paid social media